Here are six things to keep in mind as you're designing your pre-prompt: That's the pre-prompt, and that's what you really need to focus on. However, Apple understands that tracking isn't always evil and allows showing a screen before the prompt, which you have complete control over and can include anything you'd like (with only a few restrictions). You have a sentence, and there's not a lot you can do with it that would look great. While the prompt is where the decision really happens, as with all native prompts, it's limited in customizability and space. Instead, it's meant to give those with legitimate use-cases tips on how to express those to their users to earn their trust.
This guide isn't meant to aid those who track for any illegitimate purpose. Important: Tracking can be used in legitimate and also illegitimate ways. In this guide we'll look at how to craft an experience that explains what's going on in a way that would make it easier for the user to opt into tracking. Names, big and small, have enabled asking with very little preparation, which makes the experience for their users, especially those who aren't aware of what a unique device identifier even is (aka. So far, in the few weeks ATT has been enforced, many apps have started prompting users to opt into sharing their unique ID. Why does that matter? Unique device identifiers allow app developers to connect data points from different apps or an app and a website together to get a better understanding of their users. IOS 14.5 is out, and with it a new privacy feature from Apple called App Tracking Transparency (ATT), which adds a layer of security to every iPhone's unique device identifier, limiting access to it and giving users the decision of whether to share it or not.
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